How to refine a product offering when you go global | Jean-Baptiste Gehin, Head of Product at N26

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Jean-Baptiste Gehin, Head of Product at N26, to discuss global financial applications, globalization strategy, and the challenges of delivering products to a global client base. Drawing from his experiences at both N26 and Block, Jean-Baptiste shares valuable insights on successful international expansion and the pitfalls to avoid.

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Jean-Baptiste Gehin, Head of Product at N26, a leading challenger bank operating across Europe. Jean-Baptiste, who previously worked as a product director at Block (formerly Square), shares his experiences and insights on global product strategy and international expansion.

Join them as they:

- Compare the approaches to international expansion at N26 and Block

- Discuss successful and unsuccessful attempts at global product launches

- Explore the challenges of localization and market-specific adaptation

- Analyze the organizational models for global expansion

- Examine the roles of investors, founders, and product managers in global rollouts

- Provide practical advice for managing global product strategy and go-to-market efforts

Jean-Baptiste Gehin is the Head of Product for the core banking systems domain at N26, a digital bank with over 4 million active customers across 26 European markets. Prior to N26, he was a product director at Block, working on international expansion for products like Square, Cash App, and Afterpay.

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Previous guests include: Jean-Baptiste Gehin, Head of Product at N26; Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana; Mauricio Monico Chief Product Officer at Wish; Derek Boman, Head of Product Design at Avant; Lucas Thelosen, Former Head of Product, Data and AI Cloud at Google; Marc Esmiley, FS Product Director at Microsoft; Diego dos Santos, Director of Product Management at Mastercard; Manlio Lo Conte, Advisor at xZwift and Meta; Sanah Ansari, Director of Product at Capital One; Kam Star, Chief Product Officer at Chaos; Meg Watson, Product Lead at Doordash; Daniel Lereya, Chief Product and Technology Officer at Monday.com; and many others.

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