Chris Walker Rants On Dark Social, Creating Demand & Company Building
November 17, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.
Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
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Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
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Guest submissions here: fame.so/cbe-guest
Guest submissions here: fame.so/cbe-guest
This episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.
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