How RockBox built a model people actually stick with

Roger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection. In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.

In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.

What You’ll Learn:

How to identify and pivot to your true target market before it's too late
Why removing mirrors from your studio is customer empathy at scale
How to redefine sales to overcome limiting beliefs in your workforce
Why you must own and operate locations yourself before franchising
The three-pillar growth model that fixes the ‘we generate leads, but nobody calls them’
How gratitude and an intentional mindset shape business outcomes

Roger Martin is the Co-founder and CEO of RockBox Fitness and beem Light Sauna, two rapidly scaling national franchise companies with combined locations across 20+ states. With a 25-year background in pharmaceutical leadership, including a Chief Operating Officer role, Roger leveraged his expertise in business development, sales, and organizational strategy to pivot into the wellness industry at age 46. He is also the Founder of ThriveMore Autopilot, a growth services agency specializing in customer acquisition and sales training for health and wellness brick-and-mortar businesses, and author of An Insider's Guide to Business.

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Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.

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