Building a glamorous beauty brand that feels like home with Alexandria Grado
October 28, 2025
New salons open and close frequently. However, The Glam House's journey from a basement studio to a thriving four-location beauty success offers valuable lessons for ambitious wellness entrepreneurs. Founded by Alexandria Grado in 2016, this Colorado-based beauty sanctuary has transformed the traditional salon model by prioritizing transformation, education, and authentic client connections over simple service delivery.
In this episode of Growth Diaries, Alexandria joins host Sudheer Koneru to dive into her story of starting in her basement as a single mom with big dreams and how The Glam House brand champions confidence, mentorship, and magnetic customer experiences that go far beyond hair. Alexandria also shares her philosophies on leadership, expansion, team culture, coaching, KPIs, and why empowering others is at the heart of her success.
New salons open and close frequently. However, The Glam House's journey from a basement studio to a thriving four-location beauty success offers valuable lessons for ambitious wellness entrepreneurs. Founded by Alexandria Grado in 2016, this Colorado-based beauty sanctuary has transformed the traditional salon model by prioritizing transformation, education, and authentic client connections over simple service delivery.
In this episode of Growth Diaries, Alexandria joins host Sudheer Koneru to dive into her story of starting in her basement as a single mom with big dreams and how The Glam House brand champions confidence, mentorship, and magnetic customer experiences that go far beyond hair. Alexandria also shares her philosophies on leadership, expansion, team culture, coaching, KPIs, and why empowering others is at the heart of her success.
What You’ll Learn:
- How to transform a home-based beauty business into a multi-location enterprise through strategic growth and service expansion
- Why creating a million-dollar feeling for every client builds lasting brand loyalty and organic growth
- The three-pillar performance framework for measuring and motivating staff
- How to build a profitable retail strategy by shifting from selling products to solving client needs
- Why investing in team education and offering ownership opportunities creates sustainable business growth
- How to scale a beauty business through licensing and franchising while empowering women entrepreneurs
Alexandria Grado is the Founder and CEO of The Glam House, a rapidly expanding beauty sanctuary with multiple locations across Colorado. Starting from her basement in 2016, she has grown the business into four thriving locations offering comprehensive beauty services, including hair, nails, lashes, skin treatments, and more. Known for fostering a culture of confidence and transformation, Alexandria has built a distinctive brand that emphasizes both technical excellence and emotional connection with clients.
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