AI In Marketing with Boobesh Ramadurai of LatentView Analytics
July 10, 2025
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.
- Boobesh Ramadurai’s LinkedIn
- LatentView Analytics LinkedIn
- LatentView Analytics Website
- LatentView Analytics X (Formerly Twitter)
- LatentView Analytics YouTube
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This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
Guest submissions here: fame.so/cbe-guest
This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
Go for high deliverability, growth-focused features, and industry best analytics.