The Connected Commerce Brief
Commerce has never been more connected across platforms and channels, or more complicated.
The way shoppers discover, decide, and buy now spans retailers, marketplaces, retail media networks, social platforms, and owned channels. Yet many organizations still manage these as separate functions, creating disconnects that slow growth and weaken customer experiences.
Hosted by Paul Frampton-Calero, CEO of Goodway Group, The Connected Commerce Brief brings together the leaders redefining how brands grow in a connected world. Each episode features candid conversations with CEOs, CMOs, Chief Commercial Officers, retail leaders, and technology innovators about the decisions shaping modern commerce.
This isn't a podcast about chasing the latest headlines or predicting the future. It's about understanding the choices leaders are making today: the assumptions they're challenging, the trade-offs they're navigating, and the lessons they're learning along the way.
From organizational design and retail media to AI, data, customer experience, and leadership transformation, every discussion explores one central question: What does connected commerce actually look like in practice?
If you're responsible for growth, customer experience, or commercial strategy, this is your opportunity to hear the conversations already happening in boardrooms across retail and CPG.
Because better decisions start with understanding how other leaders make theirs.
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Why Connected Commerce Breaks Down, and How to Fix It with Marissa Jarratt
October 1, 2026 • 40 MIN
What if the gap between your digital promises and in-store reality is costing you customers?
In this episode of The Connected Commerce Brief, host Paul Frampton-Calero sits down with Marissa Jarratt, Senior Advisor and Executive in Waiting in the Consumer Practice Area at BCG, to explore why connected commerce often breaks down long before technology enters the picture. They unpack how organizational silos, conflicting metrics, and outdated structures can create friction between digital promises and in-store experiences, and what leaders can do to bridge those gaps. Marissa shares practical ways to turn data into action, rethink brand-retailer partnerships, and measure what truly matters, from customer lifetime value and incrementality to learning velocity.
The conversation also examines the untapped potential of physical stores as media and experience assets, the risks of overly automated personalization, and the role of human judgment in creating meaningful customer experiences. Ultimately, the episode offers a roadmap for building organizations that use data to accelerate creativity, learning, and connected commerce.
How to Turn Your Marketing Silos into a Connected and Bespoke Customer Journey with Ashley Travis
September 3, 2026 • 17 MIN
What if the silos destroying your marketing strategy could actually become your greatest competitive advantage?
In this episode of The Connected Commerce Brief, host Paul Frampton-Calero speaks with Ashley Travis, Head of Growth Marketing at Pizza Hut, about breaking down organizational silos to create more connected customer experiences. Ashley explores how cross-functional curiosity can bring retail media, loyalty, CRM, brand, digital, and in-store teams together around a shared customer journey. She also explains how low-risk experimentation can expose data and infrastructure gaps, why strategy must come before structure and technology, and how conversational analytics can help marketers move beyond static dashboards.
The conversation also examines the leadership courage needed to drive transformation in legacy organizations, without making innovation feel risky. Ashley also shares why curiosity and building diverse skills across industries can become a powerful career accelerator.
Why Every Brand Must Think Like an Ecommerce Brand with Pat O'Toole, CMO at Unleashed Brands
August 6, 2026 • 28 MIN
What if the key to scaling your business was treating it like an e-commerce operation, even if you're primarily brick-and-mortar?
On this episode of The Connected Commerce Brief, recorded on the sidelines of Cannes Lions, host Paul Frampton-Calero sits down with Pat O'Toole, CMO of Unleashed Brands, to explore how connected commerce is reshaping modern businesses. Pat shares why every company must think like an e-commerce operator, regardless of its physical footprint, and how marketing leaders can build faster, more adaptable organizations.
The conversation also covers franchisee insights, digital transformation, AI-driven personalization, and balancing innovation with operational discipline. From creating meaningful customer experiences to strengthening relationships with CFOs and boards, Pat offers practical lessons on leading change while keeping people, data, and empathy at the center of business growth in today's marketplace.
The Connected Commerce Brief
July 30, 2026 • 1 MIN
Commerce has never been more connected across platforms and channels, or more complicated.
The way shoppers discover, decide, and buy now spans retailers, marketplaces, retail media networks, social platforms, and owned channels. Yet many organizations still manage these as separate functions, creating disconnects that slow growth and weaken customer experiences.
Hosted by Paul Frampton-Calero, CEO of Goodway Group, The Connected Commerce Brief brings together the leaders redefining how brands grow in a connected world. Each episode features candid conversations with CEOs, CMOs, Chief Commercial Officers, retail leaders, and technology innovators about the decisions shaping modern commerce.
This isn't a podcast about chasing the latest headlines or predicting the future. It's about understanding the choices leaders are making today: the assumptions they're challenging, the trade-offs they're navigating, and the lessons they're learning along the way.
From organizational design and retail media to AI, data, customer experience, and leadership transformation, every discussion explores one central question: What does connected commerce actually look like in practice?
If you're responsible for growth, customer experience, or commercial strategy, this is your opportunity to hear the conversations already happening in boardrooms across retail and CPG.
Because better decisions start with understanding how other leaders make theirs.